Almost twenty years ago, I made the move from a successful career in events, touring and marketing several of Melbourne’s most iconic venues, to become a very junior freelance copywriter at Bishop Cunliffe.

Fast-forward just a few years and I became the Fuel Agency's creative director, leading the creative output for over twelve years. In that time, the agency was awarded Australia's only top agency at the Summit International Creative Awards (amongst many other global and local awards), developed a world-first virtual reality bushfire experience, delivered record sales, took brands to number one and, most importantly, helped shape and save lives.

From behaviour change to B2B, agriculture to FMCG, education to finance, there aren't many industries I haven't worked across over the past 20 years. I’ve now taken that experience, and combined it with a number of other brilliant creative friends and launched the Pitch Collective, a creative collective, providing the traditional suite of advertising services, without the overheads, and with the genuine speed and flexibility only freelancers can provide.